Friday, November 27, 2009

Air Jordan Fridays

I know I have been out of the works for a few weeks.  I still have a few things bouncing around my head.  Someone a few weeks back said I was a nike lover.  Totally weird comment right.  But it's been in my head for weeks.  What does that mean?   Why can't I admire Nike?  They do so many things in so many different categories and everything they do they do so well.  Anyway, why can't you admire the giant?

Who are these guys?

Tinker Hatfield has worked with Michael Jordan and led design teams that created thirteen different versions of the Air Jordan basketball shoe. Nike's headquarters looks like a college campus. The buildings, clustered around a lake, are named after famous athletes. We met Tinker on the ground floor of the Mia Hamm building, where he works in a place aptly called the "innovation kitchen." This is where special products, like Air Jordans, are cooked up. Tinker's road was a great example of how different parts of one's life can come together in unanticipated ways. In his case, a childhood love of sports meshed with architecture.

Courtesy of USA Today.

Friday, November 13, 2009

Air Jordan IV's

Air Jordan Friday's 

Jordan IV.

Air Jordan 4 (IV)

The Air Jordan IV (4) was released in 1989. Michael kept on playing in a confident and dominating way and won numerous honors and awards.

The design, by Mr. Hatfield, wasn’t as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.


Monday, November 9, 2009


So Dope.  Every Hip Hop star has dropped the name of these boots into their beats atleast one time.

Word.  JLew Out!

Friday, November 6, 2009

Dr.Martens Airwair Shoes

Since we are finishing the week up of Authentic Original I figured I would finish off with a great. Dr. Martens. I had my first pair in high school. They were 10 eyes and brown. Those shoes went through thick and thin with me and many o’ night’s clod hopping through the town of Damascus where I grew up. At that time in my life they seemed indestructible but they made me who I was. They were part of my identity that gave me character and stability. I think this is when I first began my love of shoes. How crazy that a pair of boots would do that. Up until that point of my life I had always worn a pair of vans. Either Navy or Black every day of the week, I probably went through 100’s of pairs. This time I stepped out on a limb and decided to make a fashion statement with a pair of boots and my mom’s money. Dr. Martens.

Here is a photo of a classic. Typically in the boot world with laces they talk about the height of a boot by the number of eyelets that the laces go through. These boots in the photo are 10 eyes in one of the original colors.   If you also notice the made in England tag.  In recent years Dr.Martens took their production from England to China.  It was sad to see that happen but companies have to make good margins to stay in business.  However, there are still a few style made in England.

Here is a quick history on the brand.  Courtesy of the brand.

When the Dr. Martens boot first catapulted from a working-class essential to a counter-cultural icon back in the 1960s, the world was pre-internet, pre-MTV, pre-CD, pre-mp3s, pre-mobile phones… hey, they’d only just invented the teenager. In the years before the boot’s birthday, 1st April, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option.

But then an unlikely union of two kindred spirits in distinctly different countries ignited a phenomenon.

In Munich, Germany, Dr Klaus Maertens had a garage full of inventions, including a shoe sole almost literally made of air; in Northampton, England, the Griggs family had a history of making quality footwear and their heads were full of ideas. They met, like a classic band audition, through an advert in the classified pages of a magazine. A marriage was born, an icon conceived of innovation and self-expression.

Together they took risks.

They jointly created a boot that defined comfort but was practical, hard-wearing and a design classic. At first, like some viral infection, the so-called 1460 stooped near to the ground, kept a low profile, a quiet revolution.

But then something incredible started to happen.

The postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society.

At first, it was the working-classes; before long it was the masses.

Skinheads were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, by the time the skinhead movement was corrupted with elements of right-wing extremism, Dr Martens had already morphed into a torchbearer for a brave new world.

The late 1960s and 1970s saw the boot adopted by - not thrust upon - nearly all the 'tribes': Mods, glam, punks, ska, psychobillies, grebos, Goths, industrialists, nu-metal, hardcore, straight-edge, grunge, Britpop…

Then pop started to eat itself.

The internet spread like an epidemic, reaching fifty million users in eighteen months - a feat that took radio forty years. The first mobile phone text was sent in 1992; within three years, email was like oxygen. Everything had changed.

There were no tribes anymore. At least, "not like they used to make 'em."

You don’t see one tribe fighting another anymore, a haircut does not define a person to four albums by three bands.

The tribe is down to one person.

You.  A one-man army.

The personal revolution manifests itself in a million ways. So-called ‘indie’ and ‘punk’ record labels of the 1970s and 1980s were created to cut out the suits. They were called ‘labels’ because of the round adhesive label smack bang in the middle of the vinyl.

Vinyl? CDs?

Now, you don’t even need a label.

Record, mix, master and post on the web from your own empire.

Hit the charts from downloads alone.

There is no one left to cut out. It’s all down to you.

Of course, just because we can all now ‘create’, doesn’t mean we are all actually any good. But the cream floats to the top, whatever the mode of transport.

Same with Dr. Martens.

Decades have come and gone, brands have exploded and then imploded, but the 1460 is still there, unique, individual, original. Anti-fashion defined in eight holes.

What’s seen as information overload to the older generation is just everyday surfing to the new generation. In one weekend edition of The New York Times, there is more information than a seventeenth century man was exposed to in his entire life. Dr. Martens haven’t been around since the 1600s, but in terms of ‚’brands’ that mean something, that last, that reinvent and evolve, they pre-date pretty much everything.

By the mid-1990s, Dr. Martens had festered in the minds of youth without a single penny of ‘marketing spend’, longer than the majority of global brands had even existed. There is no comparison. This is not a brand, it is a way of thinking, a mode of expression.

The problem with ‘brands’ is that they dictate. They might offer the must-have item of the season, but they design it, shape it, form it and sell it. You have no say, other than handing over your money. Look at the word: ‘brand’. That’s what they do to cattle.


Create your own brand.

Dr. Martens have always been different. No other brand has been mutated, customised, fucked up and freaked out like DM’s. Without asking or being able to stop it. It happened to them. They were just fascinated bystanders on a journey that has raced through every crevice of subculture, every twist and turn of youthful creativity and now, here, with a generation who have always had email, mp3s and downloads, it is as relevant and vibrant as ever.

Because although the tribes no longer stride through London or New York, although individuality is the music for the masses, although fashion is just another way of defining yourself, the Dr. Martens ‘brand’ has come full circle, it is a blank canvas on which a generation can paint their personality. You can wear your grunge shorts, your emo hair, your punk tatts, your metal piercings and your pride on your sleeve, all at the same time, there are no limits, no boundaries, no pigeon-holes to fit into.

To be creative sometimes you have to rebel.
To rebel you have to have something to rebel against.
Driving fast, drinking cheap beer and smashing windows isn’t rebellion. The best form of rebellion is individualism. Thinking for yourself.
Information overload is the most fantastic element of modern life. You can have it all. You don’t need to align yourself with one band, one tribe, one venue, one gig; you can share your console with a complete stranger twenty thousand miles away; you can post your demo on a site that has a greater population than most countries.
But you need anchors in this sea of creativity.
You need things you can rely on.
Things you can recruit to your army.
Friends, whether they add you or not.
Tunes loaded, down.
Ideas loaded, up.
Fashions that express.
Possessions that matter.
Things that inspire self-expression, not commodities that spoon-feed an identity.
Dr. Martens anchor you, liberate your creativity, inspire and fuel your identity. Our heritage fits your future; your future is our future.


JLew Out!

Monday, November 2, 2009

Vans Slip On

Classic Vans.  I can't remember when I started wearing Van's and I have no clue how many pairs I have had in my life.  I currently have a pair in a box in the garage on deck waiting to be worn this winter.  They are the original skate and bmx shoe.  They started the entire era of skate shoes.   Van's has probably been the company to perfect vulcanizing a skate shoe.  I love slip on's and I love the lace up's.  Here is a pair classics.

Vans began in 1966 as the Van Doren Rubber Company producing shoes for different sports such as basketball, baseball, and wrestling. These products did not sell very well, and in 1983, Vans was forced to file for bankruptcy. Three years later, Vans paid back all creditors and came out of bankruptcy, in part because, according to the company history, "Vans Slip-Ons gained international attention and appeal when they were worn by Sean Penn in the 1982, iconic youth film Fast Times at Ridgemont High.[1] "Penn's black and white checkered Vans ... [took the company] from like ... $20 million to ... $800 million ... after that film came out," Marketplace reported in 2009.[2]

In 1994, Vans began manufacturing overseas and sponsored the Inaugural Triple Crown series which developed into the Vans Triple Crown series. In 1998, Vans opened a 46,000 square-foot, indoor-outdoor Vans Skate park at the Block in Orange County and in 2002 an enclosed skatepark was opened in the Festival Bay Mall on International Drive in Orlando, Florida. In 2000 and 2001, Forbes recognized Vans as one of “America’s Best Small Companies." In 2004, Vans launched the Vans Customs on their website. This allowed customers to log onto the Vans website and design their own pair of Vans Slip-ons, mid-cuts, or high-tops.

Ummm...Need I say more?

Also one more photo b/c I feel that it is somewhat relevant.

JLew Out!

Wednesday, October 28, 2009

Sperry Top Siders

The true Authentic Original Boat Shoe with a bit of flair. I’m not sure when this style came back but it has run ramped on the east coast and in the dirty south. I have never really ever sported a pair of these shoes so I cannot comment on the comfort of these classics but by the amount I see everywhere they gots to be comfortable. My cousins wear them and they are all pretty hip or at least they believe they are hip.

What I love about the shoes are the elements that make them. The classic hardware, the rich leathers, and the best are the sipped out soles. Non skid slip proof outsoles that are typically white. Hampton’s What Up?!?

A Brief piece of history provided by

In 1935 Paul Sperry invented the world's first and most enduring boat shoe. Where all other footwear brands have laid claim to every inch of terra firma, from the highest snowcapped peaks to the lowest desert valley, from baseball diamonds to basketball courts, Sperry Top-Sider has flourished by helping all who love the water master the world's final frontier... the oceans, lakes and streams of Planet Earth.

Surprisingly, the Sperry Top-Sider story begins with a cocker spaniel named Prince. On a raw winter day in New England when avid sailor and hobbyist inventor Paul Sperry let out his dog for its daily exercise he noticed that Prince was remarkably stable, even at a full run on the snow covered, icy crust.

An idea was born.

Paul raced back to his laboratory to begin working. Soon, with pieces of rubber, a razor blade and an ordinary sneaker, Paul had pieced together the prototype of the world's first boat shoe. Subsequent designs yielded the original Sperry Top-Sider now known as the Authentic Original.

Today, that heritage and performance are hard at work for those who can't live without the water. Sure, our shoes are still standard issue for most sailors. In fact, the Authentic Original is part of the US Naval Academy casual uniform.

Monday, October 26, 2009

Clark Wallabee

Sorry for the long awaited post.  I have been down and out.  Unfortunatley, not in Beverly Hills.  I hit two major cities in two weeks.  Chicago first and then Denver.  It's been 80 + degrees in San Diego and it was snowing in Denver.  Talk about some dramatic change in temperature.

Anyway, I want to talk about a true classic.  The Authentic Original Clark Wallabee.  This thing has made so much impact on the footwear world.  Everything from the butt stitching on the upper to the gum rubber out sole.  I just can't say enough about these shoes.  Complete Icons for every decade and age.

If you don't have a pair as of yet get a pair.  They will not disappoint.


Wednesday, October 14, 2009

Osiris is the Dopest!

Osiris is the dopest! I first heard those words in 1999. My roommate in San Diego at the time was Matt Manuel. Matt and I have been good friends since the late 80’s. I was a year ahead of him in school. Fast forward a bit, I went to school in the south and Matt stayed in Maryland and attended Maryland University as a Terp. Let’s hop forward a few more years and Matt moves out to California and becomes my roommate. The year that Matt moved to San Diego he had a job as a buyer at World Core which was a surf shop in La Jolla. So he and I headed to the ASR trade show that year for his work. Matt was on the quest for a new job and I was in tow as a friend as well as a spectator. I really went to check out the REEF Girls. Long story short Matt landed a Job with Osiris.

Osiris is a nitty gritty skate brand that stays true to its core customer. Each year they continue to bring product that is demanded and it never falls short of getting stale. They often push the bar on fashion, style and skate. Over the years I have seen some crazy shoes that they have done. One year they did a high top sneak covered with patent leather and graphics on it of a banana.

Back to my Long story which I’m trying to make short. Osiris was passing out a mix CD that some DJ made for free. I was pretty excited to get it into my car on the way home. I put it on and turned up the sound, for the first 5 minutes, the intro was OSIRIS IS THE DOPEST all scratched and mixed up with a crazy hip hop beat thumping in the back ground.

One final note I wanted to show how fashion transcends from brand to brand and from category to category. Yesterday I shared the Kanye/ Louis V. collaboration and today these Osiris are not to far off what we just saw. I took this photo on my blackberry at this year ASR Spring 2010 show. I stopped by the ASR trade show to see a friend who has just launched his own sunglass company ( and walked around the expo. That place is crazy to say the least.


Tuesday, October 13, 2009

Louis Vuitton and Kanye West.

The day is not over until you see the Sneak of the Day.

Everybody is getting in the game of partnerships even your boy Kanye West. He now has collaborated with Louis Vuitton to make a sneaker pack that is some what crazy but also incredibly cool. I personally am having a super hard time putting my head around the Louis/ Kanye collaboration. I could see Nike, adidas, Supra, Bape, etc, etc. Coming together for a package of shoes but when it comes to LV I think nothing but the best. You know the whole Dom Perignon thing. But anyway after taking a look at a few of these shoes they did a great job and they are super ill. So take a look and notice the price tags. Hefty price tag, huh, possibly a back to school option?

Kanye West for Louis Vuitton - Jasper’s - $1140

Kanye West for Louis Vuitton - Jasper's - White $960

Monday, October 12, 2009

DC Shoes

Sorry for the delay on postings but I was at the 2009 Chicago Marathon.  I always judge my trips on how I feel when I get home.  Let's just say it's the second of day being home and I am still beat up.  I'll get myself back together.  I went out just a bit ago and slugged out a few miles and am now sitting at my desk.

Anyway back to Sneak of the day.

photo courtesy of Hypebeast.
DC Xander TX seen above will retail for $120 in November 2009.

DC shoes definitely top the charts on the skate footwear front. They have made cutting edge shoes for the skate industry for years. Kenny Block, and Damon Way of San Diego, California started the brand in 1993 and have been making some of the dopest shoes in history. These guys have not only turned the skate channel upside down, but they have expanded into other categories. You can now find DC Shoes in multitude of footwear categories: BMX, Surf, Snowboard, and some of the most rad lifestyle shoes on the market. My personal favorite is a pair of black vulcanized quilted leather kicks that I sport in the winter time.

As mentioned before DC has expanded into lifestyle, with that being said they now have a new category called DC Life. The above shoes were originally spotted during the tradeshow season. They are part of their new “High Visibility” pack which consists of the brand’s Xander TX and Admiral TX. I’m not to familiar with the shoes above since I have never laid a hand on them yet. But I would for sure kick it in them with a pair of dark denim jeans and a Black V Neck T-shirt. Original JLew style!

photos courtesy of DC Shoes

Check out the Ken Block DC Video.

Here is a crazy video you need to check out.  Ken  Block is not only the owner of DC Shoes but he also is a well respected Rally Car Racer sponsored by Monster Energy Drinks, Subaru and of course DC Shoes.  He also is always experimenting with things in his car.  Check out his Gymkhana video like Tokyo Drift on Steroids and Crack!

Of course this is what made them who they are today. The true DNA of the brand.

Monday, October 5, 2009

Zoot Sports

I found a photo on my Buddy Dave Jewell’s facebook page of what I believe is a SS2010 lightweight/race trainer by Zoot. I’m not really sure what the name of this Zoot Beauty is or if they really are from the SS2010 season. As a tidbit of information when you’re head of product sometimes you get to preview stuff that is never even made. But these shoes look sweet. Here is my interpretation of the Zoot Bumble bee shoes that I found.

Like I mentioned earlier I’m guessing that these shoes are from there 2010 footwear collection. They have a simplistic minimal upper which is almost like a slipper. The shoes only seem to have one overlay right at the toe box of the shoe. I’m sure they feel pretty amazing walking around barefoot in the shoes. Zoot actually refers to the technology as Barefit (Bare-Fit - constructed for sockless wear, the lnings are a Dri-Lex fabric with anti-microbial Smart Silver to battle moisture, odor and to reduce hot spots; Tri-Dry technology limits water retention in the shoe; Patented Quick-Lace system for speed of entry with a single-handed pull; CarbonSpan+ provides smooth and powerful toe-off; Asymmetrical perforated neoprene panel ensures excellent fit and quick entry while maintaining breathability). Info courtesy:

The mid sole seem to be single density foam with some minor flex grooves in the outsole. All the flex grooves seem to be in the right place for a quick heel to toe transition. The outsole has a carbon rubber outsole in all the right places. With some with blown rubber to keep these shoes light and fast. The flex grooves look like they are going to allow the foot to flex and move with the upper. This Zoot beauty seems to be made for race day for that mid foot striker. Dave thank you for allowing me to share the photo and if you would like to make any comments we would love to hear from you. Also, congratulations on your new roll at Zoot and welcome back to sunny San Diego!

Friday, October 2, 2009

Air Jordan Fridays! Air Jordan III

1987-1988 was an outstanding year for Michael Jordan performance wise. Mj won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year. Through all this success, he was wearing the Air Jordan 3.

Peter Moore (which designed the Air Jordan I and helped on the II) was let go from Nike, as well as Bruce Kilgore. When they had left, Peter and Bruce were trying to convince Michael to leave Nike with them, good thing MJ said no. Now Nike needed a new designer to make the Air Jordan III. So they went to world famous Tinker Hatfield. His name is known mainly for designing Air Jordan III-XV, and also making a return on the AJ XXs, but Tinker also designed some really nice Nike’s as well. Tinker and Michael worked hard, talked to each other on what were good ideas, and what could “work”. Michael wanted a lightweight shoe, with a lot of durability. So with the Air Jordan 3 they both decided to make them a Mid top, the first mid top to be seen in the Air Jordan line. On the AJ III model Tinker placed the famous jumpman logo on the back of the shoe, and adding in a “elephant print” on the toe box. Also the IIIs were the first AJ to have a visible air-sole unit.

The inspirations for the AJ III are AJ I and II, the free throw dunk, an elephant, and last, but not least Michael Jordan. Nike’s selling strategy was simple, and great, they had MJ and Mars Blackmon (Spike Lee). After watching these funny commercials you had to go out and buy yourself a pair.

In 1987-1988 when the Air Jordan 3s just released they sold for $100.00. In 1994 when Nike re-released the AJ III they retailed at 105.00, but just like the AJ I and II models, they hit sales racks. In 2001 and 2003 when the Air Jordan III released one more time, the price tag was $100.00.

Info courtesy of: Sneaker Files.

Thursday, October 1, 2009

EB Lydiard Marathon Running Shoes 1970 9.2 oz

The below photo was taken by my Blackberry and these shoes were spotted on the wall of Encinitas Movin Shoes. Karl Brandt and the older boys have a pretty cool collections of sneaks from their running days.

During a tour of Germany in the late 1960s, famed New Zealand runner and coach Arthur Lydiard met with craftsmen from the EB company who shared his vision of making a running shoe that wouldn't pinch and blacken a runner's toenails and would relieve stress on the Achilles tendon. Lydiard knew it was possible, as he was running 100-plus-mile weeks in shoes with an ample toe box while many of his compatriots had toes that were a greedy podiatrist's dream. The soft, one-piece kangaroo leather upper of the Marathon had plenty of wiggle room for the toes, and a built-in heel cup held the rear of the foot firmly in place. The shoes launched in 1970, and became available in the U. S. in 1974. They never caught on in a big way, partly because of the $32 price tag, more than twice the cost of other running shoes of the time. Lydiard also developed a 4-ounce racer in 1974 and in 1984 helped Converse develop a couple of very nice shoes.

Photo complitments of Joe Rubio of

Seriously the order form to order the EB Lydiard shoes in the back of the May 1977 Runners World Magazine.  Fill out the information and send off and hope in a few months you get what you ordered.  Crazy!  That was the early days, now we do it all by internet, how did we live without it?


Wednesday, September 30, 2009

Nike Big Nike High Premium - ATL

Nike's tribute to the ATL.

Jermaine Dupree once said.

Welcome to Atlanta where the players play
And we ride on dem thangs like ev-ery day
Big beats, hit streets, see gangsters roamin
And parties dont stop 'til eight in the mo'nin

As the second of a two-city pack of Nike Big Nikes, including the LBC edition, the Nike Big Nike has released to rep the ATL. The Nike Big Nike High Premium Atlanta features a clean black/white/red color way, perhaps to go along with the Atlanta Hawks colors. The shoe features a black leather upper with a cracked side panel design to subtly add some style to the shoe. It sits atop a white mid sole and red out sole to match the laces and tongue tag. The tongue tag sports a Nike logo fitted with a crown, and of course, the back heel panel rocks “ATL” in large gold print, with the A wearing another crown. Be sure to get your own pair to rep Atlanta as well as show some love for the LBC.

Friday, September 25, 2009

Air Jordan Fridays, AJII

The Air Jordan 2 (II) Low 1995 - White - Red - Black retailed foe $105, and were very popular upon release. They were designed by Brue Kilgore, and the technical specs included Nike’s patented air sole unit, as well as faux lizard skin uppers. The sleek lines and overall look give these low tops a very futuristic look. They came in a very colorful box which featured special tissue paper and a post Card.? They feature mostly white leather upper with red and black accents, as well as a black midsole which definitely contrasts the white upper, thus making the shoe an attention grabber.

The Air Jordan 2 high tops and low tops were very stylish, making them as popular as the AJ I (according to sales). All Original Air Jordan IIs were made in Italy. Rumor is after the Original Air Jordan 2 model the mold was either destroyed or was stolen. (Fritz being the Nike man that you are can you divulge if this rumor is true?) So when the Air Jordan II re-released in 1994-95, Nike had to dissect the Original pair, and when Jordan Brand re-released the AJ 2 once again in 2004, they had to dissect a pair of the 1994-95 retros. Nike did not produce a black color way of the AJ II, even though sketches and prototypes were put together. One of the most sought out pair of shoes is the Air Jordan II K.O. Very little are in existence, and also very few pictures are floating around.

Air Jordan II's Low

Air Jordan II's High

 Air Jordan II's High Open Box

Air Jordan II's Box


Thursday, September 24, 2009

adidas ZX 6000, 8000, 9000

adidas ZX 6000, 8000, 9000 series were originally released in 1989 all with different purposes.  The 6000 was introduced to provide guidance for a light weight runner for middle distance training.

The adidas 8000 was also released in 1989 had top level cushioning in a light weight running model which also included the torsion system.

The adidas 9000 released in 1989 was a running shoe that provided great support.

The ZX collection initially began in the hundred series in 84 and the would extend to the thousands after the 1988 Olympics.  This period also brought on a number of breakthrough devices for adidas such as the the torsion.


Wednesday, September 23, 2009

Nike DayBreak

The Nike Daybreak is an early running shoe that first released in 1979. It is a low-profile, low-top sneaker with a very simple look and attitude. The upper is made with suede and nylon for a lightweight advantage. Technologically, the Nike Daybreak was ahead of its time. It featured a thick, flared EVA midsole and a cup innersole. A padded collar adds extra comfort to the runners foot.

Check out the following website. Pretty cool.

Asics Spartan B

This is a tribute to Dan. He mentioned to me yesterday that he used to race in this shoe. It is the Asics Spartan B and it was pretty much a basic spike. But obviously by the looks of the photo of Dan it looks like it ran well.

Here is a photo of the Tiger Spartan B.

Pretty basic but looks comfy.

Photo courtesy Running Warehouse Blog.

The above photos courtesy of blog. Tiger Spartan B from Runner's World Shoe Survey '77.

The following photo is our own Dan Shamiyeh wearing the Asics Spartan B.

New Balance 420

Todays shoe is the New Balance 420. This is a re launched version of the shoe that is available today. I believe the originals were released some time in the 70's. (Dan Maybe you can insert some history here).

Here is a brief history of New Balance via. wiki.

In 1906, William J. Riley, a 33 year old English immigrant, founded the New Balance Arch Support Company, which manufactured arch supports and other accessories designed to improve shoe fit, in Boston, Massachusetts. In 1934, Riley took on as a partner his top salesman, Arthur Hall, who had found his niche by marketing his products to people whose jobs required them to spend much time standing. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd.

Eleanor and Paul continued to sell mainly arch supports until 1961, when they designed and manufactured the "Trackster," the world's first running shoe made with a ripple sole. It was also the first running shoe to come in varying widths.

Marketing was mostly by word-of-mouth or local sports fairs, and sales languished, until 1972, when current Chairman Jim Davis bought the company on the day of the Boston Marathon. At the time, the company consisted of just six people making 30 pairs of shoes daily and selling products mostly through mail-order with a few U.S. retailers. Jim committed himself to uphold the company's traditional commitment to individual preferences, customer service, and quality products. His future wife Anne, who joined the company in 1978, focused on building a distinct culture for New Balance employees, and customers. Their timing was perfect, as the Boston area soon became a veritable hotbed of the running boom which struck the U.S. in the 1970s. Their product line expanded and sales skyrocketed. The homegrown company prospered, and the Davises looked to expand New Balance into a global company. The company is now run by California native Rob DeMartini. DeMartini's background includes Procter & Gamble and Gillette Shave Company. Today, 30% of the shoes sold in the European market are manufactured at the New Balance facility in England.

Friday, September 18, 2009

Air Jordan Friday's

Ummm...need I say more?

Air Jordan 1 released March 1985 for $64.99.

Thursday, September 17, 2009

Jack Purcell Ian G

There are a few more warm days left and everyone should have a classic looking pair of sneaks. Here are a pair of Jack Purcell's made by converse. Just to let you know, I love velcro sneaks?!? I have no clue why but I think that they look sleak.

A little history on Jack Purcell. Which I had no clue, but maybe some of you guys did.

John Edward "Jack" Purcell (December 24, 1903 – June 10, 1991) was a Canadian world champion badminton player. Purcell was the Canadian National Badminton Champion in 1929 and 1930, and declared the world champion in 1933. He retired in 1945, and pursued a career as a stock broker. Purcell also designed an athletic shoe that bears his name, which is still popular today.

Purcell designed a canvas and rubber badminton sneaker for the B.F. Goodrich Company of Canada in 1935. He designed the shoe to provide more protection and support on badminton courts. In the 1970s, Converse purchased the trademark rights to Jack Purcell sneakers - which it still produces and sells today. Converse "Jack Purcells" are still popular - but more for their vintage fashion appeal than for athletic use

A bit on the collectable JP's featured below. The founder and creative mind behind famous sneaker spots Kicks/HI in Hawaii and St Alfred's in Chicago designed these lovely Purcell's. The use of the super rich Epi leather gives away that this is not your ordinary Jack P. Its the Ian G. Jack P. Part of the Converse 1HUND(RED) Collection.

If you don't know what Epi leather is we can tell you that its a very fine leather often used by exclusive bag maker Louis Vuitton. Here's the lowdown on Epi leather according to the Louis Vuitton Resource Center: The Epi Leather is inspired by the grained leather used by Louis Vuitton in the 1920s. The process of making a perfect Epi takes a very precise and controlled procedure. First, the leather is tanned with plant extracts, then deep-dyed. Its uniqueness comes from the two tones obtained from a shine and a special coloring on the top of the grain. The Epi leather is water repellent so the Ian G Jack P's are safe and are perfect to use during the rainy days.

Wednesday, September 16, 2009


Reebok pays homage to a great artist. Jean-Michael Basquiat.

Basquiat first gained popularity in New York City as a graffiti artist in the early 80's and then later as a successful 1980s-era Neo-expressionist artist. He had firends with big names like Andy Warhol and habits that included some nasty drugs like heroine which eventually took his life. During his young days as a tag artist in NYC he and his buddy used the tag signature of SAMO which was short for same old sh*t.

Here he is in his setting.
Here are the shoes that pay tribute.

Tuesday, September 15, 2009

BAPE....A Bathing Ape. A Japanese company founded by Tomoaki Nagao in 1993. Nigo is the nickname that his friends call him. This literally means second version in Japanese. Anyway this dude and his company have been linked to some big names like Pharell, Jay Z, Teriyaki Boyz, Kanye West and Kid Kudi. They make some crazy pop culture clothes and footwear. They style allot of there footwear straight off of other brands. Nigo got big because he used to make 50 shirts a week with a different graphic. He would sell 25 and then give 25 to friends. Next thing you know you have this crazy viral pop culture growth and everybody has to have one.

Check out some of the sneaks below as well as listen to the tunes of the Teriyaki Boyz. You might have heard them and if not you are in for a serious treat…..

Airforce 1's? Bapes Fall 2009 Gingham Bapesta's

Here they are the famous Teriyaki Boyz. Zock On!


Sunday, September 13, 2009

Supra & Lil Wayne

Ok Supra makes some serious funky lifestyle/skate shoes. They might be some of the hottest shoes on the market right now. Im not sure I would wear them but Maybe Cain Williams in some Black Skinny Jeans would.

Supra Footwear is a take on classic originals and has come out with some new funked out shoes. They have an all-star roster of athletes and musicians in their quiver who help influence the creation of some of the craziest shoes built for fashion and skate. These shoes not only have velcro they are also vulcanized high tops. Super Sick.
Here is Lil Wayne wearing a pair of customize blinged out Supra's at the 2009 BET Awards.
His shoes were created by a Berlin and Paris based store called CLVII. They were his 26th birthday gift. I wonder how long it took to bedazzle these freshies.

Friday, September 11, 2009

Back To School.

All the teachers and kids are finally back to school. The streets are quite from 730 am to 3 pm. But the kids are using there crayon's in class on a little bit more than a piece of construction paper.
Here is the Nike Dunk Back To School circa 2008. Classic.